Archive for May, 2009

reflections of a bored post-modernist

May 26th, 2009

confessions of a bored post modernist, originally uploaded by s t e r n f a h r e r.

the band is on stage. sound check is over with. the lights fade out. a spotlight illuminates a little, where all was once light. the drummer starts a marching beat. the bass kicks in. half the concert is actually over. the lead guitarist and vocalist stepped out for a smoke half-way through the performance. the bassist steps out now. it’s just the drums.

the audience is listening, the audience is watching. this wasn’t part of the script, but it is. there’s an IPL game going on at the other end of the room. well, it was. this was weeks ago. i’m sitting three tables down from the stage. i’m sipping a Long Island Iced Tea. not really my drink of choice, but then again, i’m a little phlegmatic towards drink selection today, and i’m focused on the music anyways.

the drum solo continues. someone shouts out for Rock On (by the drummer, are you kidding me?) someone else shouts out for Moby Dick (the Led Zeppelin track, not the whale. probably). people are shouting for the rest of the band to get back into the venue and on stage, the drummer’s shouting, too! the Rajasthan Royals are back in the game. against Mumbai. pity, really, i like both teams.

‘guys, get back in here’ shouts the drummer. they’re outside. they can’t hear him. ‘keep going’ shouts the audience. they’re loving it. they were here for a performance. they’re getting one. scripted, or maybe unscripted. who knows? the band comes back on stage. they’ve got to play another hour. they invite friends on stage to perform.

this is not quite a rockshow. it’s not quite a performance. it’s not quite a cricket match. it’s not quite a dinner. it’s not quite an evening out. it’s not quite a rockshow. it just is. definable, undefinable.

there are no questions, but one, no answers but one.

are you entertained?

yes.

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six phases of an advertising project

May 26th, 2009

got this off Hey Whipple, Squeeze This. Hilarious.

1. Enthusiasm

2. Disillusionment

3. Panic

4. Search for the guilty

5. Punishment of the innocent

6. Praise and honors for non-participants

I like how the actual creative process is just one-sixth of it all. ^_^

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a day in the life of.

May 6th, 2009

, originally uploaded by s t e r n f a h r e r.

I wake up. I go for a run. It’s 5:15 am. The sun isn’t up yet. There’s a glimmer of red on the horizon, and the screech of bats and the occasional roar of trucks. No sights, no sounds at this time. The city that never sleeps is asleep. 2km. I’m lost in my own mind. I think about the ideas and ideals that constitute who we are and flesh out our self-image, from smoke and mirror to blood and bone. 4km. The red’s deeper. The horizon’s lighter, the roof of the world has purple streaks running across it. Shapes become definable. Stray dogs here and there stir awake. 6km. The full-moon is out, but no longer as bright. Shades of blue splash across the horizon. I think about work and the day ahead. On how I can do better. On how I can sort out the mistakes of yesterday, and preempt the mistakes of today. 8km. The sky’s a light blue. The first signs of human activity. I dodge the occasional rickshaw driver, making his way home from the night shift, or starting out on his morning shift. There’s this presentation I have today. It’s to our largest client. I have done all the homework. The presentation is perfect. But I’m still scared. 10km. The first school buses are out now. It’s morning, completely. The sweat’s pouring now. It’s been a nice run. The warm sun rises above the horizon for the first time. It’s beautiful. 12km. I’m home. I leave for work in an hour. 14km. I take the 8:45 slow from Platform 2 at Andheri station. 30km. I get off at Lower Parel station. A short walk to office now. 30.1km. I look around. It’s just another day. But seeing what I see, I’m left with the feeling.

I’ve seen this all before.

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