[awesomeness] is believing November 15th, 2009
Microsoft released Halo 3 a couple of years ago; making it the largest ever opening for any “entertainment” product – topping Spiderman 3′s 3-day opening weekend and Harry Potter 7′s initial (including pre-order) sales, too.
The campaign won the Integrated Grand Prix at Cannes in 2008, and the Jay Chiat Planning awards this year. It’s brilliant.
It does what a good campaign should do – make you buy into the idea – make you BELIEVE. Watch the case study below:
They even had Neill Blomkamp, who would later direct the 2009 movie District 9 produce a set of three short films (below) called Halo 3: Landfall.
But one campaign doesn’t make a great idea, or a great brand. Microsoft’s follow-up to the Halo franchise is a prequel – Halo 3 ODST – the game deals with the days leading up to Halo 3. The Covenant discovers the location of Earth and launches an attack on New Mombasa in Africa.
This time, instead of playing the human supersoldier Master Chief, you play Rookie, one of the Orbital Drop Shock Troopers (ODST) . While there are many gameplay trailers, the one I’m putting up here is the official trailer to the game.
How do you follow-up Halo 3 / BELIEVE? With Halo 3 / Drop into Hell.
And you have here below the making of the trailer. Attention to detail. Brilliant.
Tags: advertising, awesomness, Believe, branding, Halo 3, microsoft, ODST, Prepare to drop
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