Archive for the ‘College Stuff’ Category
a bit on branding and banks August 14th, 2009
was just going through my site’s architecture and stumbled across this presentation I’d done in college on a proposed rebranding for what was then UTI Bank (they shortly rebranded to AXIS).
Anyways. This was pretty into my education in the space, and I think the creative work we developed was pretty strong. It’s one of the projects I worked on, that didn’t really make me cringe on revisiting it.
Have a look at the presentation here. It doesn’t have the presentation notes, just the touch points; but if you handle a bank’s brand account, or have any interest in the subject, you should get it.
Tags: advertising, banks, branding, collegework, marketing
Posted in College Stuff | Comments (0)
