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	<title>the pursuit of awesomeness // adityaanupkumar.com &#187; College Stuff</title>
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		<title>a bit on branding and banks</title>
		<link>http://www.adityaanupkumar.com/blog/2009/08/14/a-bit-on-branding-and-banks/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/08/14/a-bit-on-branding-and-banks/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 12:18:32 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[College Stuff]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[was just going through my site&#8217;s architecture and stumbled across this presentation I&#8217;d done in college on a proposed rebranding for what was then UTI Bank (they shortly rebranded to AXIS). Anyways. This was pretty into my education in the space, and I think the creative work we developed was pretty strong. It&#8217;s one of [...]]]></description>
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