
<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>the pursuit of awesomeness // adityaanupkumar.com &#187; advertising</title>
	<atom:link href="http://www.adityaanupkumar.com/blog/index.php/category/opinion/advertising-opinion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adityaanupkumar.com/blog</link>
	<description></description>
	<lastBuildDate>Sun, 29 Aug 2010 04:11:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>die, birdie; birdie, die!</title>
		<link>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/</link>
		<comments>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 11:33:55 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[interesting reads]]></category>
		<category><![CDATA[random musings]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=426</guid>
		<description><![CDATA[The difference between Twitter and Facebook &#8211; and the reason why Facebook will likely be scalable and why Twitter likely won&#8217;t &#8211; comes down to the medium. Twitter is ultimately a broadcast medium. Whether 1-1, 1-many, or many-many it invariably stops at just that &#8211; the exchange of data. Facebook on the other hand, is [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2010/02/08/die-birdie-birdie-die/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 07:08:48 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=412</guid>
		<description><![CDATA[Original here: 9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext. I will not get seduced by any new digital marketing toy just because some industry pundit thinks it&#8217;s the coolest thing to hit the street. Nor will I believe every promise made by every new marketing technology company. I [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is hilarity woven into randomness</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 17:06:41 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=402</guid>
		<description><![CDATA[by Santo ARG]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/16/awesomeness-is-hilarity-woven-into-randomness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is a journey</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 09:34:06 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[journeys]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Louis Vuitton]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=400</guid>
		<description><![CDATA[&#8220;What is a journey? A journey is not a trip. It&#8217;s not a vacation. It’s a process. A discovery It’s a process of self-discovery A journey brings us face to face with ourselves A journey shows us not only the world, but how we fit in it. Does the person creates the journey, or does [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/14/awesomeness-is-a-journey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is getting up</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 06:37:23 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Arshavin]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[getting up]]></category>
		<category><![CDATA[just do it]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=398</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/09/awesomeness-is-getting-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is believing</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 12:15:06 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[awesomness]]></category>
		<category><![CDATA[Believe]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Halo 3]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[ODST]]></category>
		<category><![CDATA[Prepare to drop]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=379</guid>
		<description><![CDATA[Microsoft released Halo 3 a couple of years ago; making it the largest ever opening for any &#8220;entertainment&#8221; product &#8211; topping Spiderman 3&#8242;s 3-day opening weekend and Harry Potter 7&#8242;s initial (including pre-order) sales, too. The campaign won the Integrated Grand Prix at Cannes in 2008, and the Jay Chiat Planning awards this year. It&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[awesomeness] is understanding who you are</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 13:04:18 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[jump for joy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[narratives]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the ultimate driving machine]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=372</guid>
		<description><![CDATA[one brand, two very different routes. BMW used to be The Ultimate Driving Machine. Then someone decided that was not good enough. So BMW have decided to be all about Sheer Driving Pleasure. A bit of a mistake, perhaps. BMW has always had a distinctive edge because of the idea of &#8216;the ultimate driving machine&#8217;. [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

