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	<title>the pursuit of awesomeness // adityaanupkumar.com &#187; advertising</title>
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		<title>9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext</title>
		<link>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 07:08:48 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=412</guid>
		<description><![CDATA[Original here: 9 Digital Marketing Mistakes I Won&#8217;t Make Next Year &#8211; Advertising Age &#8211; DigitalNext. I will not get seduced by any new digital marketing toy just because some industry pundit thinks it&#8217;s the coolest thing to hit the street. Nor will I believe every promise made by every new marketing technology company. I [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/12/30/9-digital-marketing-mistakes-i-wont-make-next-year-advertising-age-digitalnext/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>[awesomeness] is believing</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 12:15:06 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[awesomness]]></category>
		<category><![CDATA[Believe]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Halo 3]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[ODST]]></category>
		<category><![CDATA[Prepare to drop]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=379</guid>
		<description><![CDATA[Microsoft released Halo 3 a couple of years ago; making it the largest ever opening for any &#8220;entertainment&#8221; product &#8211; topping Spiderman 3&#8242;s 3-day opening weekend and Harry Potter 7&#8242;s initial (including pre-order) sales, too. The campaign won the Integrated Grand Prix at Cannes in 2008, and the Jay Chiat Planning awards this year. It&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/15/awesomeness-is-believing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>[awesomeness] is understanding who you are</title>
		<link>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 13:04:18 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[awesomeness]]></category>
		<category><![CDATA[BMW]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[jump for joy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[narratives]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the ultimate driving machine]]></category>

		<guid isPermaLink="false">http://www.adityaanupkumar.com/blog/?p=372</guid>
		<description><![CDATA[one brand, two very different routes. BMW used to be The Ultimate Driving Machine. Then someone decided that was not good enough. So BMW have decided to be all about Sheer Driving Pleasure. A bit of a mistake, perhaps. BMW has always had a distinctive edge because of the idea of &#8216;the ultimate driving machine&#8217;. [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/11/08/awesomeness-is-understanding-who-you-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>a bit on branding and banks</title>
		<link>http://www.adityaanupkumar.com/blog/2009/08/14/a-bit-on-branding-and-banks/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/08/14/a-bit-on-branding-and-banks/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 12:18:32 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[College Stuff]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[collegework]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/?p=354</guid>
		<description><![CDATA[was just going through my site&#8217;s architecture and stumbled across this presentation I&#8217;d done in college on a proposed rebranding for what was then UTI Bank (they shortly rebranded to AXIS). Anyways. This was pretty into my education in the space, and I think the creative work we developed was pretty strong. It&#8217;s one of [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/08/14/a-bit-on-branding-and-banks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The second coming of Gossage</title>
		<link>http://www.adityaanupkumar.com/blog/2009/06/20/the-second-coming-of-gossage/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/06/20/the-second-coming-of-gossage/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 04:38:39 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[client service]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/?p=339</guid>
		<description><![CDATA[stumbled across this article online, called &#8220;The second coming on Gossage&#8221;. The text is auf Deutsch, as it were, so I&#8217;ll just translate the relevant part, which is: Jedenfalls: Wenn Sie diese Zeilen hier lesen, werden wir schon jurieren. &#8220;Cyber&#8221; nennt sich meine Abteilung und es ist, das muss ich schon sagen, die spannendste Kategorie [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/06/20/the-second-coming-of-gossage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>planning at 40</title>
		<link>http://www.adityaanupkumar.com/blog/2009/06/12/planning-at-40/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/06/12/planning-at-40/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 01:59:10 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[Politics/Ideas]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[jwt]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/?p=337</guid>
		<description><![CDATA[these are short presentations from the Planning at 40 seminar that JWT did last year. Some good stuff&#8230; Alison Burns: Introduction to Planning begins at 40 from JWT on Vimeo. Jeremy Bullmore: In praise of Antinomies from JWT on Vimeo. John Grant: Planning&#8217;s Midlife Crisis? from JWT on Vimeo. Jon Steel: Planning at 40: Solving [...]]]></description>
		<wfw:commentRss>http://www.adityaanupkumar.com/blog/2009/06/12/planning-at-40/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>six phases of an advertising project</title>
		<link>http://www.adityaanupkumar.com/blog/2009/05/26/six-phases-of-an-advertising-project/</link>
		<comments>http://www.adityaanupkumar.com/blog/2009/05/26/six-phases-of-an-advertising-project/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:41:17 +0000</pubDate>
		<dc:creator>Aditya</dc:creator>
				<category><![CDATA[random musings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[reflections]]></category>

		<guid isPermaLink="false">http://adityaanupkumar.com/blog/?p=328</guid>
		<description><![CDATA[got this off Hey Whipple, Squeeze This. Hilarious. 1. Enthusiasm 2. Disillusionment 3. Panic 4. Search for the guilty 5. Punishment of the innocent 6. Praise and honors for non-participants I like how the actual creative process is just one-sixth of it all. ^_^]]></description>
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		<slash:comments>1</slash:comments>
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