9 Digital Marketing Mistakes I Won’t Make Next Year – Advertising Age – DigitalNext

Original here: 9 Digital Marketing Mistakes I Won’t Make Next Year – Advertising Age – DigitalNext.

  1. I will not get seduced by any new digital marketing toy just because some industry pundit thinks it’s the coolest thing to hit the street. Nor will I believe every promise made by every new marketing technology company.
  2. I will not abandon common sense in digital marketing and be blinded by digital agencies’ promises that their “new” campaigns will go viral and get millions of people engaged. I will continue to listen to my gut and if it sounds too good to be true, that’s a red flag warning I will heed.
  3. I will not abandon newspaper, magazines, radio and other forms of traditional media if it is the right vehicle. No matter how sexy digital media may seem because of the perceived lower cost, I will continue to create integrated programs that weave together the best of both the traditional and digital worlds.
  4. I will not give up my attachment to e-mail marketing. Sorry folks — but e-mail marketing done well drives real business results. If your e-mail campaign did not work, either you had a bad list or an inadequate call-to-action or maybe your agency did not know what they were doing.
  5. I will not be fooled into thinking that the ad market is going to rebound in 2010. Nope. The ad market will continue to be buffeted by the tides of an evolving economic landscape and by consumers’ ever fickle attraction to new tech toys like mobile devices. These trends will continue to dampen ad revenue for publishers for some time to come.
  6. I will not blindly follow Google as they chow down every tech industry from telecom to digital publishing in their relentless march toward digital dominance. In the process, they stifle competition and kill real innovation by companies who deserve to succeed.
  7. I will not diminish my slavish devotion to data-driven marketing no matter what new platforms come out that can behaviorally target any audience any way I wish. I know, I know — the BT folks can slice and dice an audience so many ways that it makes a marketer salivate. But unless I can see, touch and feel the data, I will pass for now.
  8. I will not start following every Tom, Dick and Jane to gain more Twitter followers. OK, so I only have about 185 folks following me but at least I know they read what I tweet. Quality, not quantity, is what drives social media.
  9. And my final un-resolution: I will not try appear to be “30-something” (with a suitable amount of hair product) just because I love digital marketing. I know that the median age of people in digital marketing tends to be 27, but my depth in this space has yielded real-world, hard-won recognition. What you see (gray hair and all) is what you get.

[awesomeness] is the memory of awesomeness


after the show, originally uploaded by s t e r n f a h r e r.

The show’s over.
The curtain drops.
The lights go out.

All lights but one.
A spotlight
at the center of the stage.
That one still burns.

The light is the memory
of the performance that was;
the rumble of drums,
the growl of guitars;
of thousands swaying to the beat.

The show’s over,
but the memory remains.

[awesomeness] is a journey

“What is a journey?A journey is not a trip.It’s not a vacation.It’s a process. A discoveryIt’s a process of self-discoveryA journey brings us face to face with ourselvesA journey shows us not only the world,but how we fit in it.Does the person creates the journey,or does the journey create the person ?The journey is life itselfWhere will life take you?”

[awesomeness] is dreaming and doing

came across two brilliant pieces. The first is a Tom Peters’ latest video for his upcoming book – The Little Big Things; the second is a quote I came across on Craig’s facebook.[youtube=http://www.youtube.com/watch?v=QCRdfnUSq1M&w=500&h=300]

But when I said that nothing had been done I erred in one important matter. We had definitely committed ourselves and were halfway out of our ruts. We had put down our passage money — booked a sailing to Bombay. This may sound too simple, but is great in consequence. Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, the providence moves too. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance, which no man could have dreamt would have come his way. I learned a deep respect for one of Goethe’s couplets: “Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it!”

– William H. Murray, part of the Scottish Himalaya Expedition