Came across this piece on the web. Apple vs. Google’s been providing some soap opera fodder for tech journos in the past few months. Some of it’s real, some of it’s not. There was Eric Schmidt being asked to step down from the Apple board, there was Google putting out Nexus One to compete with iPhone, possibly with some patent infringement.
The reason this is really interesting, though is that it is in many ways #2 of Apple versus Microsoft. Only this time it’s different. The World’s moved on from then and the internet will ensure that systems will have to talk to each other, one way or another. I think the big thing this year will actually be the iPad and HTML5. One will define/redefine mobile computing proper like a Smartphone can’t yet do; while in the other lies the foundation of the new internet.
I don’t think Google will win this round simply because as a company it isn’t designed to do some things. The reason Wave hasn’t worked too well, is that it’s way before its time and the tech hasn’t developed to enable true collaboration – you can probably do more, and better on adobe or microsoft’s online products. The reason Buzz didn’t work was that it’s stupid, and tries to create another self-contained ecosystem, even as the industry – vis-a-vis Facebook+Twitter are understanding that you need to be more open. Buzz tries too little. The reason Open Social didn’t work was that it tried to do too much (and Buzz and Wave are probably components of that old model – one more bit of proof that it doesn’t work)
Similarly, the smartphone market will likely play out to script, between Apple and Blackberry, not Apple and any other player, simply because they are two distinctive ideologies which try to manage the experience from end-to-end. NexusOne and the other Android phones are hodgepodges – the old-world-engineering ideology of “oh isn’t it cool we can do this?” without asking the question “does the consumer give a damn?”.
More on this over the next few weeks.