McLuhan, Baudrillard and the Image.

“Politics will eventually be replaced by imagery. 

The politician will be only too happy to abdicate 

in favor of his image, because the image will 

be much more powerful than he could ever be.” 

Marshall McLuhan



“… reality itself founders in hyperrealism, the meticulous reduplication of the real,

preferably through another reproductive medium, such as photography.

From medium to medium, the real is volatilized, becoming an allegory of death.

But it is also, in a sense, reinforced through its own destruction.

It becomes reality for its own sake, the fetishism of the lost object:

no longer the object of representation,

but the ecstasy of denial and of its own ritual extermination:

the hyperreal.”

Jean Baudrillard



You can tell I’m feeling self-indulgent today.