This is a presentation I wrote a while back – maybe two years ago, or thereabouts.
It was a reflection on where advertising – the best of it – is going – and the deeper human truths behind it.
Finally getting around to putting it up here. Enjoy, etc.
do you understand what your work means? do you understand what you’re doing? are you a product of your circumstance or are you a creator of it. welcome to design thinking 101.
Jon Kolko-Keynote: My Heart is in The Work from Interaction Design Association on Vimeo.In 1900, Andrew Carnegie quietly declared that his “heart is in the work”. This talk will examine our ability to affect change at the intersection of experience, behavior, meaning, and culture, and will emphasize our responsibility to approach our work with philanthropic enthusiasm that would make Carnegie proud.JON KOLKO-FROG DESIGNJon Kolko is an Associate Creative Director at frog design. He has extensive experience in the professional world of interaction design, working around complicated technological constraints in order to best solve the problems of Fortune 500 clients. His work has extended into the domains of consumer electronics, mobility, supply chain management, demand planning, and customer-relationship management, and he has worked with clients such as AT&T, HP, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000. The underlying theme of these problems and projects was the creation of a solution that was useful, usable and desirable. He is the author of the text Thoughts on Interaction Design published by Morgan Kaufmann, and he sits on the board of Directors for the IxDA>